{"id":40158,"date":"2026-05-19T07:54:33","date_gmt":"2026-05-19T10:54:33","guid":{"rendered":"https:\/\/uvbbrasil.com.br\/?p=40158"},"modified":"2026-05-19T07:54:33","modified_gmt":"2026-05-19T10:54:33","slug":"25a-marcha-vanessa-marques-discute-o-impacto-das-redes-na-comunicacao-politica","status":"publish","type":"post","link":"https:\/\/uvbbrasil.com.br\/25a-marcha-vanessa-marques-discute-o-impacto-das-redes-na-comunicacao-politica\/","title":{"rendered":"25\u00aa Marcha: Vanessa Marques discute o impacto das redes na comunica\u00e7\u00e3o pol\u00edtica"},"content":{"rendered":"<p>Na palestra, Vanessa Marques abordou como as redes sociais alteraram a l\u00f3gica da comunica\u00e7\u00e3o pol\u00edtica e passaram a interferir diretamente na forma\u00e7\u00e3o de autoridade p\u00fablica, na mobiliza\u00e7\u00e3o e na constru\u00e7\u00e3o de pertencimento pol\u00edtico. Ela ressaltou que alcance n\u00e3o significa mobiliza\u00e7\u00e3o. Muitas campanhas acumulam n\u00fameros, visualiza\u00e7\u00f5es e intera\u00e7\u00f5es superficiais, mas n\u00e3o conseguem transformar essa presen\u00e7a em organiza\u00e7\u00e3o pol\u00edtica real. \u201cEngajamento n\u00e3o \u00e9 s\u00f3 curtida, coment\u00e1rio ou visualiza\u00e7\u00e3o. Engajamento pol\u00edtico real \u00e9 quando as pessoas se reconhecem em um projeto e se sentem parte dele.\u201d<\/p>\n<p>A consultora pol\u00edtica tamb\u00e9m tratou da necessidade de integrar presen\u00e7a territorial e estrat\u00e9gia digital, j\u00e1 que campanhas fragmentadas perdem capacidade de conex\u00e3o com o eleitor. Para ela, comunica\u00e7\u00e3o pol\u00edtica n\u00e3o pode ser pensada apenas no per\u00edodo eleitoral. Constru\u00e7\u00e3o de imagem p\u00fablica, v\u00ednculo e confian\u00e7a exigem continuidade, coer\u00eancia e presen\u00e7a permanente. \u201cMobiliza\u00e7\u00e3o pol\u00edtica n\u00e3o nasce de post bonito. Ela nasce quando a comunica\u00e7\u00e3o encontra territ\u00f3rio, escuta e organiza\u00e7\u00e3o.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-40159\" src=\"https:\/\/uvbbrasil.com.br\/wp-content\/uploads\/2026\/05\/IMG_5321.jpg-2-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/uvbbrasil.com.br\/wp-content\/uploads\/2026\/05\/IMG_5321.jpg-2-300x200.jpeg 300w, https:\/\/uvbbrasil.com.br\/wp-content\/uploads\/2026\/05\/IMG_5321.jpg-2-1024x683.jpeg 1024w, https:\/\/uvbbrasil.com.br\/wp-content\/uploads\/2026\/05\/IMG_5321.jpg-2-768x512.jpeg 768w, https:\/\/uvbbrasil.com.br\/wp-content\/uploads\/2026\/05\/IMG_5321.jpg-2-1536x1024.jpeg 1536w, https:\/\/uvbbrasil.com.br\/wp-content\/uploads\/2026\/05\/IMG_5321.jpg-2.jpeg 2047w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na palestra, Vanessa Marques abordou como as redes sociais alteraram a l\u00f3gica da comunica\u00e7\u00e3o pol\u00edtica e passaram a interferir diretamente&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[],"class_list":["post-40158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcha-vereadores","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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